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This holiday season, TOMS and Target partnered on a new collection. To celebrate the launch, target asked us to turn this humble partnership into hugely sharable story about the power of coming together.
The Together Sweater was knit to life. It was a high quality, 200% wool, multi-headed Christmas sweater that came in sizes fitting 2,4,6,8 and 10 people.
A literal symbol of coming togetherness with the brand story stitched into it, detailed with Target and TOMS icons and one size that truly does fit all. It was silly, it was heartfelt and it was for a good cause. Almost immediately, celebrities and influencers flooded social media, made TV appearances wearing it and found a best friend to share it with.
Art Director: Josh Engman
Designers: Tamara Stoddard & Stephen Rockwood
Copywriter: Thomas Kemeny
Print Producer: Peter Lauricella
2015 GRAND CLIO WINNER (Clio Image: Grand Design) 2015
ONE SHOW: Merit for Dimensional Mail
2015 D&AD: Wood Pencil for Direct Mail
Best of the Bullseye - Target 2014 Award
CANNES: SHORTLIST - Direct : Dimensional Mail
SHORTLIST - Direct : Art Direction / Design for Direct Mail