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Hopdoddy has never done things the ‘traditional way’. It all started in 2010, when the founders threw the burger joint menu out the window and stomped on the gas. Since then, they’ve set a new standard for burger bars far and wide. Beyond bringing the best craft beer and the tastiest burger concoctions under one roof, they express a genuine passion for people, music and their Austin roots. Our foundational brand work focused on showcasing the core characteristics that make Hopdoddy, Hopdoddy. From their commitment to extraordinary ingredients to an uncommonly communal approach, we set out to uncover, define, and articulate how Hopdoddy pushes the boundaries of burgers to serve the familiar in unfamiliar ways. Because, well, that’s the Hopdoddy way.
Design: Steven Wimberly
Production: Tamara Stoddard