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With the release of its networking platform BumbleBizz, Bumble has set out to become much more than a dating app. Now users would be able not only to find romantic connections but business connections, mentors and investors. Just like in dating, Bumble is focused on creating a safe, spontaneous and social professional space. And given the on-going sexism and less-than-ideal treatment of women in the workplace, we set out to make a statement in our marketing that was modern, topical and supportive. To spread the word about this groundbreaking move into a new sector, we launched a massive national OOH campaign "Now We're In Business"—which included billboards, subway takeovers, airport takeovers and more.
Art Direction: Josh Stoltz
Copywriting: Joe Shaner
Designer: Anna McCaleb
Production Design: Jenna Krackenberger, Tamara Stoddard